So, you've encountered the term “Rank and Rent,” but aren’t quite sure what it is ? In essence, it's a model where you locate a nearby property placement that's already poorly ranked in search results https://www.youtube.com/watch?v=bG3cswV58ek&list=PLnX6_g845KO9IsCEH4I9RYY2vA0O_0EZf