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Changing Hearts and Plates: The Effect of Animal-Advocacy Pamphlets on Meat Consumption

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Social movements have driven large shifts in public attitudes and values. from anti-slavery to marriage equality. A central component of these movements is moral persuasion. We conduct a randomized-controlled trial of pro-vegan animal-welfare pamphlets at a college campus. https://www.crochetandknitshop.com/product-category/conditioner/
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